Our Team

Frankie Williams grew up in New London, Connecticut and after a brief stint with the CIA, she arrived in San Francisco in 1972, where she met her future husband, Todd Williams. In 1994 Todd founded Toad Hollow Vineyards in Sonoma County. His mission was to produce delicious and accessible wines and have fun while doing it. Frankie worked alongside Todd starting in 1997. After his passing in 2007, she assumed all executive and operational responsibilities for the winery.

Download Frankie's full bio.

Erik joined Toad Hollow way back in the day. In 1997 having met founders Todd Williams and Rodney Strong, Erik was invited to bring his already strong background in financial services to our team. He fit like a glove (probably a baseball glove) and became a winery partner in 2000. Bilingual, Erik speaks both English and sarcasm! While 365 days a year you’ll find him in short pants, he is never short on a warm welcome. This attitude serves him well as a doting grandfather to two very young grandsons.

An artist at using math, formulas, Excel and humor as her tools, Cherie accomplishes more in one hour than many do in one day. This witty number cruncher keeps track of our wine flowing in and out of inventory, facilitates distribution, manages payables, receivables, and payroll, writes the checks and is a mastermind at balancing the books. How does she do it? Well, Cherie has a lovely assistant called Zoe, who’s always willing to give a tail wag and wet nose when needed, while performing sundry other tasks as our Toad canine mascot. This dynamic duo is unstoppable!

“The Sharpest Pencil in the West!”
Tom’s phenomenal background has earned him legend status, and we are thrilled to have him on our team. His amazing bio includes; a BA from UC Berkeley in Economics, Masters from San Francisco State in Economics, in the doctoral program at the University of Pennsylvania Wharton School of Business, and a Masters in 1973 in Enology and Viticulture at UC Davis... and that’s not all! We’re the lucky recipients of Tom’s vast experience in top-level winemaking, viticulture and in CEO and VP positions for wine dynasties such as Beaulieu Vineyard, Kendall-Jackson, Chalone Wine Group and Hess Collection. While he travels and consults in California, Washington, Colorado, Spain and China, Toad Hollow, he claims, “Remains his most beloved wine brand.” At least that is what he tells us.

A veteran in wine industry PR & marketing, Lee is especially noted for her “outside the box” promotions and affable approach to wine  -- hoping to expel the elitism that surrounds it and restricts its enjoyment. This is why she is especially suited to her favorite client, Toad Hollow Vineyards.

Download Lee's full bio.